PRSA-Phoenix President Takes on New Role at The Colibri Collective
Posted on Apr. 18, 2024 / Member Highlights / Subscribe 0
Lisa Sass, President of PRSA-Phoenix, steps into the role of Senior Communications Manager at The Colibri Collective.
The Colibri Collective is a Latina-owned, award-winning full-service marketing agency with a diverse and multicultural team. The agency serves a wide range of clients, including those in the political, nonprofit and education sectors. Their focus is to deliver elevated strategies that ignite emotion and help build a better tomorrow.
Before assuming this role, she was a senior account executive at Serendipit Consulting, a full-service creative and PR agency.
Lisa tells us about her new responsibilities, client engagements, and aspirations for making a meaningful impact in her community and beyond.
Tell us about your new role and responsibilities.
In this role, I co-manage the communications team (with my counterpart, Alexa-Rio Osaki), and assist with copywriting, PR, social media, and more. I’m excited to build the comms team up and bring in my PR expertise to offer more services to our current & new clients!
What particular industries or sectors you're excited to work with?
All of them! I have such a wide range of experience, from entertainment and fashion, to commercial real estate and cannabis. Media relations is my bread and butter, but I’ve loved working on influencer campaigns and strategic partnerships. I’ve never worked with political clients, so this will be completely new for me! I’ve also never taken a marketing class, so it’s a big learning curve as I navigate digital ads and copywriting. I’m also excited to work on projects and campaigns I have a deep passion for, like women’s rights, immigration rights, equity in education, and more. Making a difference in the world makes coming to work a lot easier!
What specific impact or change do you hope to bring to the organizations or projects you'll be involved with?
Professional development has always been a passion of mine. I want my team (current and future) to grow professionally, so I plan to encourage them to attend PRSA events or sign up for virtual panels to grow in their roles. I want to see my team successful and meet their goals in record time!
What do you want to convey to media and community partners about your new role and the work you'll be doing?
That I’m still here and that I love working with them! I’ve been blessed with the opportunity to work with so many amazing people here in the Valley, and I want to continue those relationships. It’s time for me to think outside the box and brainstorm ideas on how we can work together, whether it be through strategic partnerships, social campaigns, or just overall networking. If you want to make an impact in our community then I’m your gal.
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