Building Relationships with Journalists in a Digital-First World
Posted on Aug. 2, 2025 / Professional Development, Media Relations / Subscribe 0
Relationship-building today is less about schmoozing and more about adding value, being human, and showing up consistently. Lisa Sass shares a few ways to elevate your media relationships in today’s environment.
Read More
Big PR Wins on a Small Budget
Posted on Apr. 13, 2025 / Media Relations / Subscribe 0
Public relations professionals know the tale as old as time: Your leadership or client asks you for a new PR campaign and shares all of the relevant details—with one minor exception—the budget. Or should I say… the lack of a budget.
Read More
Valley PR Veteran Launches New Results-Driven Public Relations Agency, Proof
Posted on Oct. 1, 2024 / Media Relations / Subscribe 0
With 20 Years Experience, Melissa DiGianfilippo Creates Proof to Focus on Strategic PR That Delivers Measurable Growth, Backed by an Impressive Roster of Local and National Clients
Read More
Creating and Maintaining Media Relationships: Best Practices for PR Pros
Posted on May. 31, 2024 / Media Relations / Subscribe 0
PR pros wear several hats, such as internal communications, community relations, marketing, social media, and, let's not forget, media relations.
Read More
How to get your pitch picked up by Arizona’s Family
Posted on Aug. 3, 2023 / Media Relations / Subscribe 0
Nearly 50 Valley public relations professionals had the opportunity to hear directly from our local broadcast pros on what type of pitches turn into stories for your clients and organizations.
Read MoreWhat do journalists really want? Truth and data
Posted on Jun. 15, 2023 / Media Relations / Subscribe 0
Cision is shedding some light on the top challenges and priorities that journalists are facing. And just as expected, the findings reinforce the critical need for PR pros to be as diligent as ever in providing trusted, accurate and relevant content.
Read More
