What to Expect in an Internal Communications Role

Posted on Mar. 22, 2024  /  Professional Development  /  Subscribe 0

Whether you’re studying public relations (PR), working in the PR field or just curious about PR, internal communications is a lesser-known function that provides great opportunities for PR practitioners.

How to Use SEO to your Advantage in Public Relations

Posted on Mar. 5, 2024  /  Professional Development  /  Subscribe 0

Eric Bergman joins PRSA Phoenix for an SEO Optimization in PR Workshop. Bergman dove into the intricacies of strategic keyword research and how to craft compelling articles tailored for search engine success.

ASU PRSSA AT ICON: The impact of authentic storytelling in Public Relations

Posted on Feb. 24, 2024  /  PRSSA Student Scholarship  /  Subscribe 0

Through ICON, I learned more about the critical role communicators play in shaping narratives that go beyond mere information dissemination.

PR Pros Mentor Next-Gen Talent with Real-World Wisdom

Posted on Feb. 18, 2024  /  Professional Development  /  Subscribe 0

The PRSA Phoenix Chapter had the pleasure of partnering with the Public Relations Student Society of America, Arizona State University Chapter, to host the PRSSA Networking Night at the Walter Cronkite School of Journalism and Mass Communication at ASU.

A Conversation on Mentorship with Heather Vana

Posted on Feb. 12, 2024  /  Subscribe 0

National Mentoring Month has come to a close, but Heather Vana's timeless insights on mentorship will resonate well beyond.

Why you should join the 2024 PRSA Phoenix Mentorship Program

Posted on Jan. 29, 2024  /  Subscribe 0

PRSA Phoenix is relaunching its Mentorship Program. For mentors and mentees, this program is great for PRSA Phoenix members looking to grow professionally and strengthen their career networks.

Thinking about going solo? Here are a few things to consider

Posted on Jan. 25, 2024  /  Subscribe 0

I never intended to be a solo PR practitioner. I still marvel at the fact that I have been doing it for 18 years. If you are contemplating going solo, here are a few recommendations based on my experience.

Navigating Crisis Communication in the Age of Social Media

Posted on Dec. 16, 2023  /  Research  /  Subscribe 0

How should you navigate a crisis in the age of social media? By understanding the overlap between crisis communication and social media, you can become a pro at re-framing any crisis.

The Relevancy of The Modern Hashtag

Posted on Dec. 10, 2023  /  Research  /  Subscribe 0

As an up-and-comer in the PR industry, I have noticed much overlap between social media and PR. With other forms of marketing becoming outdated, digital marketing has become one of the most effective ways to get people to engage with your PR campaigns.

ASU PRSSA at ICON: Lessons learned from the sandbox

Posted on Nov. 21, 2023  /  Professional Development  /  Subscribe 0