Elevate your PR practice with this four-part webinar series designed to boost your AI knowledge through a public relations lens. Each session explores how communications professionals can integrate AI tools into daily workflows, navigate ethical considerations, train AI on their organization and campaigns, and shape how AI represents their organization in search.

This session focuses on AI tools and workflows for communicators and delivers practical takeaways tailored to the full spectrum of PR roles, including agency professionals, corporate communicators, government PIOs, nonprofit teams, independent practitioners, and more.

Whether you are just getting started with AI or looking to deepen your expertise, this session provides practical strategies to strengthen your work and stay ahead in a rapidly evolving field.

Bonus: Access recordings through December 31, 2026

What to Expect

Live webinar with interactive Q&A
60 to 75 minutes per session
45–50 minute presentation
15–25 minute Q&A
Session recorded and available on demand for registered participants

Part of the AI Mastermind Webinar Series

This session is part of the four-part AI Mastermind Webinar Series taking place April through July.

Upcoming sessions include:

May 19 – Bias, Ethics & Responsible AI in Communications
June 16 – Building Your AI Knowledge Base
July 14 – AI Search and Shaping AI Narrative

Participants may register for individual sessions or purchase the full four-session series package at a discounted rate.

Elizabeth Edwards

Elizabeth Edwards is an internationally celebrated communication strategist and speaker whose work redefines the science and ethics of successful communication. The founder of Volume PR, Engagement Science Lab and the Affect Institute, Edwards makes the complex world of human behavior, communication psychology and artificial intelligence inspirational and immediately applicable through her sold-out keynotes and corporate training series.

Working at the intersection of behavioral neuroscience, AI strategy and communications ethics, Edwards helps professionals understand not just how to use AI but why it works, where it fails and how the science of human affect determines everything from search visibility to public trust to the decisions that shape organizational reputation.

Named a Visionary Top Woman in Communication, PR Professional of the Year and an International Women Economic Forum Executive of Excellence, Edwards has been advising AI companies since the 1990s and now serves as a lead AI speaker for PRSA and President of the PR Consultants Group.