Learn how to train AI to understand your organization, your clients and your strategic context. This session explores how to build a personalized AI partner that supports campaigns, crisis response, media relations and ongoing communications work.

What to Expect

• Live webinar with interactive Q&A
• 60 to 75 minutes per session
• 45–50 minute presentation
• 15–25 minute Q&A
• Session recording available on demand for registered participants through December 31, 2026

Part of the AI Mastermind Webinar Series

This session is part of the four-part AI Mastermind Webinar Series taking place April through July.

Upcoming session:
• July 14 – AI Search and Shaping AI Narrative

Participants may register for individual sessions or purchase the full four-session series package at a discounted rate.

Elizabeth Edwards

Elizabeth Edwards is an internationally celebrated communication strategist and speaker whose work redefines the science and ethics of successful communication. The founder of Volume PR, Engagement Science Lab and the Affect Institute, Edwards makes the complex world of human behavior, communication psychology and artificial intelligence inspirational and immediately applicable through her sold-out keynotes and corporate training series.

Working at the intersection of behavioral neuroscience, AI strategy and communications ethics, Edwards helps professionals understand not just how to use AI but why it works, where it fails and how the science of human affect determines everything from search visibility to public trust to the decisions that shape organizational reputation.

Named a Visionary Top Woman in Communication, PR Professional of the Year and an International Women Economic Forum Executive of Excellence, Edwards has been advising AI companies since the 1990s and now serves as a lead AI speaker for PRSA and President of the PR Consultants Group