Elevate your PR practice with this four-part webinar series designed to boost your AI knowledge through a public relations lens. Each session explores how communications professionals can integrate AI tools into daily workflows, navigate ethical considerations, train AI on their organization and campaigns, and shape how AI represents their organization in search.

This session focuses on AI search and shaping AI narrative, helping communication professionals understand how organizations are represented when people use AI tools to search for information.

Whether you are just getting started with AI or looking to deepen your expertise, this session provides practical strategies to strengthen your work and stay ahead in a rapidly evolving field.

Bonus: Registered participants will receive access to the recording of this session through December 31, 2026.

What to Expect

• Live webinar with interactive Q&A
• 60 to 75 minutes per session
• 45–50 minute presentation
• 15–25 minute Q&A
• Session recording available on demand for registered participants through December 31, 2026

Part of the AI Mastermind Webinar Series

This session is part of the four-part AI Mastermind Webinar Series taking place April through July.

Participants may register for individual sessions or purchase the full four-session series package at a discounted rate.

Elizabeth Edwards

Elizabeth Edwards is an internationally celebrated communication strategist and speaker whose work redefines the science and ethics of successful communication. The founder of Volume PR, Engagement Science Lab and the Affect Institute, Edwards makes the complex world of human behavior, communication psychology and artificial intelligence inspirational and immediately applicable through her sold-out keynotes and corporate training series.

Working at the intersection of behavioral neuroscience, AI strategy and communications ethics, Edwards helps professionals understand not just how to use AI but why it works, where it fails and how the science of human affect determines everything from search visibility to public trust to the decisions that shape organizational reputation.

Named a Visionary Top Woman in Communication, PR Professional of the Year and an International Women Economic Forum Executive of Excellence, Edwards has been advising AI companies since the 1990s and now serves as a lead AI speaker for PRSA and President of the PR Consultants Group.