AI is reshaping the communications profession. Are you ready?

Join PRSA Phoenix for the AI Mastermind Webinar Series with Elizabeth Edwards, a four-part webinar series designed to help communications professionals integrate AI into daily workflows, navigate ethical considerations and shape how AI represents their organizations.

The AI Mastermind Webinar Series explores how communications professionals can integrate artificial intelligence into daily workflows, train AI on their organizations and campaigns, and shape how AI represents their organizations in search.

Each session delivers practical takeaways tailored to the full spectrum of communications roles, including agency professionals, corporate communicators, government PIOs, nonprofit teams, independent practitioners and more.

Whether you are just getting started with AI or looking to deepen your expertise, this series provides tools to strengthen your PR work and stay ahead in a rapidly evolving field.

Bonus: All registered participants will receive access to the recordings of the sessions through December 31, 2026.

What to Expect

• Live webinar with interactive Q&A
• 60–75 minutes per session
• 45–50 minute presentation
• 15–25 minute Q&A
• Session recordings available on demand through December 31, 2026

Session Schedule

Session 1
AI Tools and Workflows for Communicators
April 14 | 9:30–11 a.m.

A hands-on introduction to using AI in daily PR work. Learn practical prompting techniques, content creation strategies, research approaches, media strategy support and workflow integration for agencies, in-house teams and independent practitioners.

Session 2
Bias, Ethics & Responsible AI in Communications
May 19 | 9:30–11 a.m.

Explore how AI bias affects communication strategies and how practitioners can develop ethical frameworks for organizational and client use. This session introduces the Biased Prompt Protocol and provides guidance for professionals responsible for reputation management, public trust and DEI commitments.

Session 3
Building Your AI Knowledge Base
June 16 | 9:30–11 a.m.

Learn how to train AI to understand your organization, your clients and your strategic context. Participants will explore how to create a personalized AI partner that supports campaigns, crisis response, media relations and ongoing communications work.

Session 4
AI Search and Shaping AI Narrative
July 14 | 9:30–11 a.m.

Understand how AI search tools surface information about organizations and how communications professionals influence those results. This session explores how communicators shape AI responses when people search for information about their organizations or clients and the signals we create within the evolving AI information ecosystem.

Elizabeth Edwards

Elizabeth Edwards is an internationally celebrated communication strategist and speaker whose work redefines the science and ethics of successful communication.

The founder of Volume PR, Engagement Science Lab, and the Affect Institute, Edwards makes the complex world of human behavior, communication psychology and artificial intelligence inspirational and immediately applicable through her sold-out keynotes and corporate training series.

Working at the intersection of behavioral neuroscience, AI strategy and communications ethics, Edwards helps professionals understand not just how to use AI but why it works, where it fails and how the science of human affect determines everything from search visibility to public trust to the decisions that shape organizational reputation.

Named a Visionary Top Woman in Communication, PR Professional of the Year, and an International Women Economic Forum Executive of Excellence, Edwards has been advising AI companies since the 1990s and now serves as a lead AI speaker for PRSA and President of the PR Consultants Group.

Registration Options

You may register for the full four-session series package below, or register for individual sessions separately through the PRSA Phoenix Events Calendar.

Individual sessions include:

• April 14 – AI Tools and Workflows for Communicators
• May 19 – Bias, Ethics & Responsible AI in Communications
• June 16 – Building Your AI Knowledge Base
• July 14 – AI Search and Shaping AI Narrative

Full Series Package (All Four Sessions)

Member: $199
Non-member: $249

Includes:

• Access to all four live sessions
• Access to session recordings through December 31, 2026